Air France, a global airline with the French touch, focuses on unparalleled standards of personalized service to make travel a moment of pleasure and elegance. Air France customers benefit at all times from the best-possible travel experience thanks to attentive service and top-notch products. The quintessence of this French-style travel promise which is so appreciated by Air France customers world-wide is captured in the signature: France is in the Air.
On March 8, 2015, Air France
launched its new “France is in the Air” advertising film. Created by the BETC agency and directed by the French duo “We are from L.A”, the film has been broadcast on TV channels, in cinemas, and on digital and social media. It showcases the best of France: a nation which is positive, caring and inspiring as it reaches out to the world. And it does so with audacity, poetically surpassing the references traditionally used by airlines.
Fashion, fine dining, the Tour de France, the young ballerinas of the Paris Opera and even a French kiss...a series of evocative scenes which reflect the Company’s new attitude, combining fighting spirit with a desire to be closer to its customers. With this film, Air France is reaffirming its concept of travel as a special and enchanting moment. A vision which reflects the three values guiding the airline’s services on a daily basis: caring, high quality and pleasure.
METICULOUS ATTENTION TO DETAIL
In the La Première and Business cabins, every detail is the subject of meticulous care.To ensure a truly exceptional in-flight dining experience, the airline entrusted the well-known French designer Jean-Marie Massaud with designing its new tableware.
In the La Première cabin, he has created a complete service of more than 40 original pieces while in Business, the tableware has been carefully designed to evoke lightness and flight. In another unique detail, the wine and champagne list is signed by internationally- renowned experts. Since September 2014, Paolo Basso, the 2013 world’s best sommelier, has been entrusted with selecting the wines and champagnes across the entire Air France network. In the La Première and Business cabins(1) he works together with Bettane & Desseauve, authors of the French Wine Guide.
THE COMFORT OF AN A380
Embarking on board an Air France Airbus A380 is always the promise of an exceptional journey. Once on board, the travel comfort of the 516 passengers has been optimized in an exceptionally spacious cabin interior. The 220 portholes flood the cabin with natural light and graduated mood lighting enables jet lag-free travel across different time zones. Furthermore, the six bars located throughout the aircraft enable everyone to meet up with fellow passengers during the flight. For the Summer 2015 season, Air France’s ten A380s are flying to eight destinations (Los Angeles, New York-JFK, San Francisco, Washington, Abidjan, Johannesburg, Hong Kong and Shanghai).
BENEFIT FROM SUBLIME LOUNGES ACROSS THE WORLD
Everywhere in the world, customers traveling in the La Première and Business cabins benefit from access to more than 500 lounges including some 40 Air France lounges, offering
a wide range of services in a hushed, relaxing environment. In 2014, on the occasion of the World Airline Awards organized by Skytrax, the La Première lounge at Paris-Charles de Gaulle designed by the architect Didier Lefort was named the best first class lounge in the world.
The lounge’s restaurant and its menu created by Chef Alain Ducasse also won the award for the best first class fine-dining proposition. Air France has also inaugurated its fully renovated lounge at the heart of New York-JFK airport, situated in Terminal 1. Bathed in light, it has a tranquil, calming atmosphere. Furthermore, the lounge has two buffets serving hot and cold snacks, as well as a wide range of alcoholic and non-alcoholic drinks including champagne and French wines, revisiting French gastronomy thanks to a selection of fresh products and gourmet recipes.