Air France-KLM, a big data pioneer
Since 2014, Air France-KLM has been investing in big data technologies – data collected on or off line – aimed at an increasingly-personalized service for customers.
Big data is a powerful performance lever. For example, thanks to its significant capacity to cross-reference enormous quantities of data from diverse sources (web, social media, internet of things, geo-localization, etc.), the Group can offer everyone the optimum travel solution in real time. This responsibly- managed technology enables Air France-KLM to take its customer relationships to another level.