The airline industry: a dynamic market offering high-growth opportunities for Air France-KLM
We are fortunate to operate in a growth market: air traffic between Europe and the rest of the world is set to grow by an annual 4% over the next 15 years. Some of our activities already enable us to capture part of this growth: our Maintenance, Repair & Overhaul business, which benefits from growing engineering and maintenance needs, and the development of Transavia driven by the increase in leisure customer demand for flights offering the best value for money. Our other businesses are also preparing to capture this growth, by adapting to satisfy the needs of new customers, new requirements and new players. A few examples? New customers: the emerging Chinese, Indian and Brazilian middle classes are increasingly taking flights for holidays or to visit friends and family.
New requirements: digital is currently revolutionizing relationships with customers and distribution channels while the success of SkyPriority shows that we need to adopt a holistic approach to the customer experience – before, during and after the flight.
New players: in Europe, the low-cost airlines are reinforcing their positioning, particularly at our Paris and Amsterdam hubs while,to the east, the Gulf State carriers are developing rapidly. In short, we can’t go looking for tomorrow’s growth with yesterday’s strategies but we can adapt so that all our businesses are able to benefit from the dynamism of the market.