Digital technologies constitute a key lever in Air France-KLM’s ability to maintain close relationships with customers and not only meet but surpass their expectations. Direct, rapid and efficient, the Group is launching a plethora of innovative services, to satisfy and anticipate the needs of today’s customers. Whether it involves inspiring ideas for mini-breaks, answering travel related questions or developing more seamless airport transit channels, the Group is mobilized on all fronts.
Travel guides to inspire
The most rewarding trips sometimes begin with an idea or a desire. To help customers choose their ideal destination, Air France and KLM Royal Dutch Airlines offer a range of online destination guides. Available at airfrance.fr, Travel by Air France enables customers to discover more than 60 worldwide destinations served by the airline. Depending on the cities offered, Air France has selected the must-see sights, unusual places to visit and the events not to be missed. Travel by Air France also has testimonies from numerous local or international personalities to illustrate each city. At klm.com, website visitors can also take advantage of a travel guide regrouping some hundred destinations.
Customers can search for a particular destination but also choose based on their preferred activities or budget. The KLM Destination Guides recommend hotels, restaurants and hotspots to visit. You can also find practical information on the airport, transportation to the city center, visas and the required local currencies. For each destination, customers can view the lowest fares available for the next month. Once their choice is made, booking a trip is just a matter of a few clicks.
A 100% digital airport experience
For an increasingly seamless and serene airport experience, Air France-KLM proposes innovative services. The Group is investing in new self-service check-in kiosks, whose ergonomics and design have been completely revisited.
A total of 700 kiosks are being progressively rolled out across the Air France-KLM network, including 250 at Paris-Charles de Gaulle, 80 at Paris-Orly and 150 at Amsterdam-Schiphol. Thanks to these new kiosks, checking in, printing a baggage tag and choosing add-on paid-for travel options has never been simpler. A must for travelers in a hurry.
Furthermore, at Paris-Charles de Gaulle, Paris-Orly and Nice, customers can now check in their hold baggage completely autonomously and in 45 seconds by using the new automated baggage drops. At the two Paris airports, half the baggage drop-off zones are now fully automated.
At each moment of their airport experience, customers can also ask Air France and KLM Royal Dutch Airlines staff for assistance. At the Group’s two Paris airports, frontline staff are equipped with 400 digital tablets, giving easy access to customer bookings and enabling any changes or purchases of additional options.
Furthermore, after equipping all its pilots and pursers with Ipads for use on board, KLM Royal Dutch Airlines will soon also supply them to ground staff at Amsterdam-Schiphol airport. With more rapid and precise access to information, this is a key tool when it comes to offering everyone pro-active personalized assistance.
Air France-KLM is progressively installing small sensors known as “beacons” at its hubs to simplify airport transit for customers. At Amsterdam- Schiphol, KLM Royal Dutch Airlines thus helps con- necting passengers. When they arrive at the airport and pass in front of a sensor, passengers with the KLM mobile application connected to Bluetooth and the internet receive a map of the airport on their smartphones, giving them directions to their next boarding gate and the time needed to get there. Since February 2015, Air France has offered the same technology in its Hall M Business lounge at Paris-Charles de Gaulle.
The sensor installed at the lounge entrance sends a notification to connected customers equipped with the Air France application. The latter then benefit from a quick snapshot on their smartphones of all the complimentary services offered in this exceptional space (catering, Clarins treatments, WiFi access, newspapers and magazines, etc.).
Even more mobile applications
From the Air France and KLM Royal Dutch Airlines mobile applications, check-in is literally at customers’ fingertips as is all the information relating to their trips. The airlines are currently innovating and proposing ever-more revolutionary concepts to surprise and delight travelers.
No need to search for a ticket on your smartphone any more as the Group is launching services on connected watches. KLM Royal Dutch Airlines and Air France are developing specially-designed applications for, respectively, the Android Smartwatch and the Apple Watch meaning that, once their reservations are made, owners of these watches can find all the information regarding their trips on their wrists. Reception of their scanner-ready boarding cards, information on boarding gates and seat numbers... customers receive numerous notifications guiding them through to their arrival on board. Additionally, Air France now offers its “Air France Press” application on smartphones as well as on tablet computers, giving customers complimentary access to a wide range of French and international newspapers and magazines.
Downloading is possible up to 24 hours before the flight through to the hour of departure. This service supplements the worldwide print press offer in the Air France lounges and boarding piers, and on board its aircraft. Additionally, from the “HOP! Le Kiosk” application, customers equipped with a tablet computer travelling on a HOP! Air France flight can download the digital version of their French daily regional newspaper on their day of departure, together with the local editions at their destination.